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Where toy design meets meaningful jewelry, and every piece is an invitation to play.

I’ve spent years designing toys: for kids, for pets, for the playful heart in all of us. There’s a certain magic in creating something that sparks delight, that invites curiosity, that doesn’t take itself too seriously. And after launching brands that brought color and whimsy into homes around the world, I started wondering: what if we could wear that feeling?

That’s how this jewelry line was born—from a desire to bring playfulness not just into our spaces, but onto our bodies. I wanted to translate the joy of toy design into pieces you can wear: unexpected materials, vibrant color palettes, and most importantly, new ways to interact with what adorns you.

Take our magnetic collection. Think of it as Legos for grown-ups—modular, mixable, and completely rearrangeable. You can start with a set or collect individual components, then snap them together to build, rebuild, and reimagine your favorite pieces every day. It’s jewelry that doesn’t just sit there; it plays along.

Designed for play. Built to last. 

But a beautiful idea needs expert hands to become real. That’s why I partnered with Tennie, a Brooklyn-based jewelry designer with over a decade of experience crafting wearable art. Together, we bridge two worlds: my vision for playful, interactive design and her mastery of form, finish, and enduring quality. Tennie ensures that every piece, from a bold magnetic statement necklace to a delicate everyday bracelet, is not only beautiful but beautifully made, translating whimsy into wearable sophistication.

We’re here to challenge the quiet, serious corner of jewelry. We believe what you wear can be both thoughtful and fun, well-crafted and full of character. Each piece is designed to be a keepsake, a conversation starter, and most of all, a reminder to embrace a little lightness.

Because you shouldn’t have to choose between quality and playfulness. And now, you don’t.

Brand VALUES

Bond in Every Bead. Where Moments Sparkle
Sophistication

Sophistication is earned in the details, where a toy designer's joy meets a jeweler's precision.

Keepsake

These aren’t just accessories, they’re future keepsakes built with meticulous care to last through years of wear and play.

Craftsmanship

Made in Brooklyn with care, using freshwater pearls, fine beads, and rare materials seldom seen in children’s jewelry.

Growth

Jewelry that grows with you with the way they're deigned — timeless, thoughtful, and lasting.

Giving Back

5% for good. Every purchase supports Flock Matters (a 501(c)(3) non-profit organization) and their mission for education, mental wellness, and animal care.